UNPROFITABLE — Drop 001 · Disciplined

Back view of the DISCIPLINED heavyweight hoodie: an arched DISCIPLINED wordmark over PROCESS OVER OUTCOME, worn by a figure standing back to camera.

Drop 001 · Disciplined

Process over outcome

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01 / The index

DROP 001 · DISCIPLINED

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02 / The thesis

DROP 001 · DISCIPLINED

Process over
outcome

Unprofitable, the name

01
Unprofitable for years. The literal fact of it.
02
Any investment is unprofitable before it compounds.

Four years of process before any outcome. That is what the name means.

02 / 07UNPROFITABLE

03 / The hoodie

DROP 001 · DISCIPLINED

Back of the Disciplined heavyweight hoodie: an arched DISCIPLINED screen print over PROCESS OVER OUTCOME, on black.
Back print, hoodieFIG. 03

Disciplined heavyweight hoodie

Heavyweight. Pullover. Arched DISCIPLINED back.

450GSM

Weight

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03 / 07UNPROFITABLE

04 / The tee

DROP 001 · DISCIPLINED

Back of the Disciplined oversized tee: an arched DISCIPLINED screen print over PROCESS OVER OUTCOME, on true black.
Back print, teeFIG. 04

Disciplined oversized tee

Heavyweight tee. True black.

305GSM

Weight

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04 / 07UNPROFITABLE

05 / The hat

DROP 001 · DISCIPLINED

Back of the Disciplined structured hat: UNPROFITABLE embroidered above an adjustable back clip, on black.
Back, hatFIG. 05

Disciplined structured hat

Structured. Curved brim. Adjustable back clip.

3D puff front

Structured front

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05 / 07UNPROFITABLE
A figure stands back to camera in a bare concrete room lit by one window, wearing the Disciplined heavyweight hoodie with its arched DISCIPLINED back print over PROCESS OVER OUTCOME.

06 / The story

I made this for the person I was before I was profitable.

Four years at a loss. I quit the 9-to-5 to build it.

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06 / 07UNPROFITABLE

07 / The drop

DROP 001 · DISCIPLINED

The list
opens first.

One run, built to the sizes on the list. Members get the link before anyone else. No date until the work is done. That was always the deal.

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Drop window

Dropping late summer
07 / 07UNPROFITABLE