01 / The garment

DROP 001 · DISCIPLINED


Back of the Disciplined heavyweight hoodie: an arched DISCIPLINED screen print over PROCESS OVER OUTCOME, on black.
Back print, hoodieFIG. 01

Disciplined heavyweight hoodie

Oversized gym fit. Pullover. True black.

450GSM

Fabric weight

Size

Runs oversized. Between sizes, size down for a closer cut.

Join the drop list

One run, built to the list. The link goes to the list first.

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02 / Fabric weight

DROP 001 · DISCIPLINED


Heavy is the point.

GSM is grams per square meter. The weight of the cloth itself. More weight means more structure, more drape, more garment.

A normal tee~150GSM

Typical. What most brands ship.

A standard hoodie~300GSM

Typical. Most hoodies live here.

This hoodie450GSM

Drop 001.

Heavyweight starts near 300. This one clears it.

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03 / Anatomy

DROP 001 · DISCIPLINED


Nothing decorative.

Oversized gym fit. Pullover. True black. Every element below is on the garment for a reason.

The build / Front

Fabric
450 GSM heavyweight.
Chest
Embroidered U/P monogram.
Pocket
Kangaroo pocket.
Lower front
Woven label patch.
Trim
Ribbed cuffs and hem.

The build / Back

Print
DISCIPLINED, screenprinted large.
Beneath it
PROCESS OVER OUTCOME.
Sleeves
No print. Nothing extra.

Fabric composition and care are pending manufacturer confirmation. Care details at launch.

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04 / Size guide

DROP 001 · DISCIPLINED


How it's supposed to fit.

Runs oversized. Between sizes, size down for a closer cut, or stay true for the drape.

Size guide: recommended height and build per size
SizeHeightBuild
S5'5"–5'7"100–120 lb
M5'7"–5'9"120–145 lb
L5'9"–5'11"130–165 lb
XL5'9"–6'1"155–185 lb
XXL5'11"–6'5"165–200 lb

XS is tee only. The hoodie starts at S.

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05 / Design logic

DROP 001 · DISCIPLINED


Restraint, then conviction.

Back panel

Disciplined

Process over outcome

Method
Screen print.
Arrangement
Arched wordmark.
Second line
PROCESS OVER OUTCOME, beneath.
The back print, speccedFIG. 02

Front

A small embroidered U/P monogram at the chest. That is all. The front does not announce itself.

Back

DISCIPLINED, screenprinted large. PROCESS OVER OUTCOME beneath it. The statement rides behind you.

The people facing you see restraint. The people behind you read the standard.

The drop list

Get this before it opens.

One run, built to the sizes on the list. Members get the link before anyone else, and the drop date comes straight to you.

By joining you agree to receive launch emails from UNPROFITABLE. No spam, unsubscribe anytime. Privacy.

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